TORONTO – Walt Disney Studios Motion Pictures Canada is the lead sponsorship partner in Canada of the inaugural season of CTV’s new music series The Launch.
Disney will work with emerging artists from the series to promote various upcoming films, including Vivian Hicks for A Wrinkle in Time, The Static Shift for Marvel’s Avengers: Infinity War, and Jayd Ink for Marvel’s Black Panther. This will include releasing content on their social media accounts.
In addition, CTV has tagged the films in promos to coincide with the series premiere and Disney will use both co-branded promos and brand sell spots to link to the series. CTV parent Bell Media is producing three custom 90-second promos featuring an emerging artist from the show introducing an upcoming film along with the trailer, and Disney will also run 30-second brand sell spots in the show.
“A global juggernaut, Disney is the perfect partner for The Launch in Canada, as we look to deliver the format to audiences worldwide,” said Laird White, Bell Media’s director of brand partnerships, in the news release. “With Disney we reach a huge audience as we promote the show and three blockbuster films.”
The Launch will air Wednesdays at 9:00 PM ET/PT on CTV and CTV Go beginning January 10, with the premiere episode to air in super simulcast on CTV Two and Much. The series will also air in French on VRAK day and date with CTV.
