TORONTO – Theatre chain Cineplex has announced a three-year sponsorship agreement that will bring Sunday Night Football and the Super Bowl live to Cineplex theatres across Canada.
In addition to the cinema broadcast, the agreement will also include access to NFL brands and trademarks, as well as event, sponsorship and marketing opportunities for Cineplex and its businesses, including WorldGaming, The Rec Room and Cineplex Store, reads the press release.
Premiering in-theatre as 'NFL Sundays at Cineplex' on November 12, 2017, NFL games will be broadcast live to 15 theatres across Canada initially and will expand to 50 locations for Super Bowl LII. Tickets will be $5.
There was no word in the release whether the theatre chain will be showing the Canadian broadcast feed on TSN, or the U.S. channels’ feed of SNF on NBC, but Cineplex confirmed to Cartt.ca it has a deal with Bell Media, so the Canadian feed will be shown in theatres.
For seven games leading up to the Super Bowl on February 4, 2018, screenings will be hosted at Cineplex's adults-only VIP Cinemas, where viewers can watch from recliners and get in-seat food and beverage service from an expanded menu, which includes beer, wine and spirits as well as burgers, boneless wings and tacos.
As part of the partnership, WorldGaming, Cineplex's eSports division, will execute a series of online and offline Madden competitive tournaments for NFL fans across Canada.
The following VIP Cinemas will host 'NFL Sundays at Cineplex' games leading up to the Super Bowl:
Cineplex Cinemas Abbotsford and VIP (Abbotsford, BC)
Cineplex Cinemas Coquitlam and VIP (Coquitlam, BC)
Cineplex Cinemas Marine Gateway and VIP (Vancouver, BC)
Cineplex Odeon Windermere Cinemas and VIP (Edmonton, AB)
Scotiabank Theatre Saskatoon and VIP (Saskatoon, SK)
Cineplex Odeon McGillivray Cinemas and VIP (Winnipeg, MB)
Cineplex Cinemas Kitchener and VIP (Kitchener, ON)
Cineplex Odeon Westmount Cinemas and VIP (London, ON)
Cineplex Cinemas Markham and VIP (Markham, ON)
Cineplex Cinemas Oakville and VIP (Oakville, ON)
Cineplex Cinemas Lansdowne and VIP (Ottawa, ON)
Cineplex Cinemas Queensway and VIP (Toronto, ON)
Cineplex Cinemas Yonge-Dundas and VIP (Toronto, ON)
Cineplex VIP Cinemas Don Mills (Toronto, ON)
Cineplex Odeon Brossard Cinemas and VIP (Brossard, QC)
