Da-Ré joins Rio 2016 team at CBC/Radio-Canada

TORONTO – With less than six months to go before Rio 2016, CBC & Radio-Canada Media Solutions has named industry veteran Errol Da-Ré to its Olympic Games sales efforts as the head of the Olympic games sales team.Da-Ré (pictured) was previously EVP/SVP of sales at Shaw Media, and also worked in sales at Alliance Atlantis, Canwest and CTV. In his new role, which took effect this week, he will work closely with interested corporate partners, negotiating and bringing on board sponsorship and participation sales opportunities for CBC/Radio-Canada’s coverage of Rio 2016.“We are extremely pleased to have Errol join our team...