A hard-working infant... Shaw's brand-boosting Bit turns one

CALGARY – It’s been a year since Shaw Communications launched its new look and hitched its marketing wagon to Bit, Bud and the Bot World. According to the company, after more than 175 Bot-branded commercials, the new Shaw creations have increased the company’s image. “Shaw’s average brand likeability has increased by 25%, with the brand’s ‘don’t like’ score dropping by 33% since launch,” says the company’s note to the media released Monday. As well, on the social media side, Shaw has seen a 217% increase in Facebook fans, 39% increase in Twitter followers and 521% increase in YouTube subscribers. Little...