Shaw's new animated network is more than a "pipe" dream; national campaign has long-term potential

By Tara Blasco Raj

CALGARY - Cue the robots. Shaw Communications’ workforce has catapulted in numbers. Zillions of delivery robots working within the national cable, satellite and broadcasting company’s network known as the “pipe’ now service the needs of its 3.4 million customers alongside customer care staff. In a national campaign which launched November 5 that crosses all customer touch points, including television, print, online and out of home, Shaw (along with its agency, Vancouver’s Rethink) introduces us to its newly animated network and two of its cheeky delivery robots Bit and Bud (click here for one of the televised spots and here for...