New Shaw identity and marketing campaign focuses on people, technology and robots

CALGARY - Shaw Communications has introduced a new marketing campaign that highlights the “power of its people and its technology.” It includes a new logo and animated “amiable robots” that highlight how Shaw delivers services instantaneously through its cable network, or pipe. Over the past 40 years, Shaw has grown from its first customer in Sherwood Park, Alberta, into a coast-to-coast cable, satellite, and broadcasting company, but it says that it strengths remain unchanged. “We are committed to delivering exceptional customer experiences through our caring people and our incredible network, and that commitment starts with clear, consistent and engaging advertising,”...