TORONTO – Canadian software company Mobovivo received a financial boost after raising $1.1 million for its social TV products.
The Calgary-based company, (which Cartt.ca profiled earlier this year ), said that the funds will be used to develop the technology behind its second screen experience, code-named Listen Up, which brings social interaction to theatrical and broadcast viewing. Listen Up is designed to drive audiences to theatres and broadcast television by capturing their attention and delivering a rich and connected media experience during the initial release of a film, or TV show.
"This is a very exciting time for us as we expand our offerings to make the experience of watching TV and movies social and interactive through apps", said founder and CEO Trevor Doerksen, in the announcement. “Whether the viewer is watching on TV, on an iPad, in a theatre or at the drive-in, Mobovivo’s products make the experience richer, deeper and more social, allowing our clients and partners to connect with their audience like never before.”
