Local Avails: Whose time is it anyway?

OTTAWA – You can’t sell what isn’t yours.That, in a nutshell, is what some of the interveners into Mediadenovo’s application for a broadcast license have said about the company’s plans to sell the local availability advertising time on American specialty services to national Canadian advertisers. The concept will face the commissioners in a non-appearing hearing on February 22. Comments closed Wednesday. (A prior version of this story suggested this would be a traditional public hearing. At this time, that is not the plan.)In 2009 Mediadenovo, a re-branded Only Imagine (which had a similar submission shot down by the CRTC in 2007), applied...