Avail sales can help make Cancon, says O'Farrell

GATINEAU – The sale of advertising time on American cable channels, by a new third-party company, can help fix what ails the broadcasting system, says former Canadian Association of Broadcasters president and CEO Glenn O’Farrell.His new company, Mediadenovo (Italian for “media of the new”, we’re told) would be a new programming undertaking that would sell the two minutes per hour of local availability ad time to national advertisers. Mediadenovo submitted its application for a license to the CRTC months ago, said O’Farrell, but it has yet to be made public.American cable channels like CNN, A&E, Golf Channel and others make...