MONTREAL – Astral Media will host a one-day ‘radiothon’ for children’s health on Thursday April 30 in support of 15 children’s hospitals and health care facilities.
The promotional campaign for the radiothon kicked off at the beginning of the month across 53 of Astral’s 82 radio stations, on 11 of its 20 television services, on its outdoor advertising network in certain markets, and on web banners on most of its radio station websites.
A microsite will also be launched to provide more details on the event, and offer a point of access to the children’s hospitals and radio stations where people can donate.
“Organizing this radiothon gives us the opportunity to optimize our national reach for the benefit of sick kids across the country," said Jacques Parisien, group president of Astral Media Radio and Outdoor, in a press release. "The capacity of radio to reach people in a real and immediate way is very powerful, so it works very well for fundraising. In the past we have had significant success in hosting radiothons in the majority of our markets and this year we have increased the number of stations involved and the hospitals that benefit.”
