TORONTO – Shawn Redmond has been promoted to vice-president, marketing at TSN Phil King, president of the network, announced today.
Reporting to King and effective immediately, Redmond will oversee the overall consumer marketing strategy for TSN and digital sports networks NHL Network and ESPN Classic.
In his role, Redmond is responsible for consumer advertising, on-air promotions, communications, research and special events, helping TSN maintain its brand strength.
Redmond (pictured) will also manage relationships with TSN’s various sports partners and rights-holders.
He joined TSN in 2005 as senior marketing manager, where he led the integration of the market
ing team to deliver consistent and effective strategic messaging. Over the past two years, Redmond has collaborated with many high-profile sports properties including the NHL, CFL, Hockey Canada, NFL and NBA to deliver co-branded campaigns that engage viewers and deliver exceptional results.
Prior to joining TSN, Redmond spent four years as manager, sponsorship marketing at RBC Financial Group, where he worked on sports-related brand initiatives, including three national Olympic marketing campaigns, and managed relationships with RBC’s sports partners.
