ZoomerMedia hopping on cannabis bandwagon

New content partnershipTORONTO –Civilized Worldwide and ZoomerMedia this week announced a partnership to create cannabis content for Baby Boomers.The companies have signed an MOU to develop joint content (we see what you did there, press release writer!), “combining Civilized’s expertise in the cannabis space with ZoomerMedia’s deep knowledge of Canada’s 16.2 million consumers over the age of 45, and its relationship to CARP, which has 320,000 members across the country,” reads the release. Civilized is a multiplatform media company focused on cannabis.“It’s well known that I’ve long been a strong supporter of cannabis legalization for its health and wellness benefits....