TORONTO — Millennials who grew up watching Corus Entertainment’s YTV can indulge in nostalgia by purchasing hoodies and t-shirts featuring logos from iconic ’90s YTV series, starting tonight at 9 p.m. ET at retrokid.ca.
The YTV swag, from Canadian clothing company Retrokid, is officially called the “YTV x Retrokid ‘Keep It Weird’ Collection” and features nine exclusive hand-drawn designs of throwback YTV network logos and favourite YTV series, including Camp Cariboo, UH-OH, Video & Arcade Top 10 and You Can’t Do That On Television.
Corus’s kids content producer and distributor Nelvana serves as the licence holder for the new collection.
In addition to the hoodies and t-shirts (pictured above), a limited number of Camp Cariboo “Keener” hats will be available to purchase, with net proceeds donated directly to Kids in Camp, a registered charity that financially assists families to send their kids to a camp accredited by Ontario Camps Association.
“YTV first came into Canadian homes in 1988, and has been an iconic and beloved Canadian brand ever since,” said Greg McLelland, executive vice-president and chief revenue officer of Corus Entertainment, in a press release earlier this month.
“Through analyzing social data, we could see how strong the YTV fandom was, not just with today’s kids but also with adults who grew up with The Zone, Camp Cariboo, UH-OH, Video & Arcade Top 10, You Can’t Do That On Television, and so many more quintessential YTV series,” McLelland said.
“The designs from Retrokid immediately evoke memories of being a kid in front of the TV. The YTV logo has had many iterations, programming has changed and numerous adored PJs have walked through the door, but the brand’s values of having fun, being yourself and keeping it weird have remained the same.”
