Young consumers most receptive, attentive, to TV ads: TVB survey

TORONTO – Despite claims that television is losing a battle for young adults to the Internet, a new study by the Television Bureau of Canada says that consumers aged 18-34 are most receptive and attentive to TV advertising.Conducted by BBM Analytics, the TVB Ad Receptivity Survey found that 46.9% of adults aged 18-34 said that they are most receptive to advertising messages on television, well ahead of out-of-home (14%), the Internet (10.4%), radio (8.2%), newspaper (8.2%), and magazine (4.9%). For adults aged 18-49, 45% said that TV was the medium that they were the most receptive to for advertising messages. Radio...