Radio & Television

Young Canadians more likely to ignore ads, MTM finds

OTTAWA – Media Technology Monitor (MTM) released a new report today that shows younger Canadians are more likely to turn away from or mute ads than older Canadians. MTM found when a television commercial comes on, 53% of viewers look for something else to do and 45% of viewers turn to another screen. “Younger TV viewers aged 18-49 are more likely to do so than are older ones,” a press release reads. People aged 18-34 are twice as likely as those 50+ to mute the sound on online advertisements that come on with 25% having reported doing so and are...

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.