OTTAWA – You.i TV has adapted Turner’s Cartoon Network’s Emmy Award-winning app for Apple TV and Amazon Fire TV to offer new levels of personalization and navigation functionality.
Originally launched by Cartoon Network in 2015, the app provides users with customizable access to their favourite shows on mobile and tablet devices. A feature known as ‘The Mix’ allows users to create personalized playlists which then serves up episodes, clips and original content based on their likes. With ‘See It First’, the app also offers full episodes prior to their linear premieres.
The Canadian video app platform company said Wednesday that the app's immersive interface can be modified in minutes to address changes in program lineups, deliver promotional or public service messages, or create in-app advertising opportunities.
“Giving kids the best experience possible and a fun dynamic way to watch their favorite shows on all screens is core to our strategy,” said Chris Waldron, VP Cartoon Network digital, in the news release. “Working with You.i TV on bringing the Cartoon Network App to TV is enabling us to continue to be the ultimate destination for kids when it comes to digital and mobile entertainment.”
The app is also currently on iOS, Android, and Kindle Fire.
