OTTAWA – Video technology company You.i TV is expanding its international sales team after a year that it says it booked more business than in all other years combined.
Its two new heads of sales – Lara Lerville in Europe and Ghali Belghali in the Middle East, Africa and Asia Pacific regions – will be responsible for accelerating international sales, which accounted for more than 30% of the company’s revenues last year, says the news release.
Most recently responsible for international sales with 3 Screen Solutions, Lerville’s 20+ year broadcast television career has been focused on helping pay-TV and media companies harness technological innovation to improve business results, while Belghali has played a key role in building international sales pipelines for Accedo over the past eight years.
“There is tremendous interest, globally, in the ability for our solutions to improve consumer experiences while at the same time lowering TCO,” said global sales VP Perry Weinstein, in the release. “The addition of industry veterans like Lara Lerville and Ghali Belghali, who are both subject matter experts within the markets that we serve, will help build awareness for how our customers can ‘own’ the front end tech stack and bring user experience development in-house if they so choose, cost-effectively.”
