TORONTO – Yangaroo has named Joanne Eckert as vice president, sales and business development, for its advertising group.
In this role, she will drive the revenue strategy and growth for the advertising division, based in Yangaroo's recently established New York City office, said the company release.
Eckert's recent management roles include vice president, sales and partnerships, for LodgeNet (The Hotel Networks) and senior director, national sales/advanced advertising for ROVI Corporation. She has advertising sales experience for both high-growth and emerging cable networks including BBC America, CMT, Versus, Turner Broadcasting and A&E Networks, and has also worked at AOL/Time Warner, providing a unique perspective on multiplatform advertising sales.
