Radio / Television News

XM Canada still on track to hit a million by 2010


TORONTO – Second quarter subscriber numbers released by Canadian Satellite Radio says XM Canada had 237,500 subscribers at the end of February.

And, "in an effort to align our definitions more closely with industry norms, our subscriber numbers now include vehicles factory-activated with the XM service whereby automakers have agreed to pay for a portion or all of the trial period service," says the XM release.

The results trail competitor Sirius Canada’s results, which said a month ago it passed the 300,000 customer mark.

"We have experienced exceptional growth in our subscriber levels this quarter," said Stephen Tapp, president and COO of XM
Canada. "With our aggressive automotive and multi-platform partnerships and successful holiday marketing campaign our subscriber base continues to grow at a pace to reach our target of one million subscribers by 2010."

XM Canada says it holds 80% market share of factory-installed satellite radios in the automotive sector and that XM receivers will be available in 115 different vehicle models in 2007. XM Canada is also the exclusive music provider on Air Canada and is also available on Telus mobile phones.

www.xmradio.ca
www.cdnsatrad.com