MONTEREY, CA – Worldwide IPTV subscriptions will grow to 70 million by 2014, up from 40 million last year, according to a new study by SNL Kagan.
After an analysis of the top 75 media economies across North America, Latin America, Europe, the Middle East and Asia Pacific, the study found that IPTV adoption has increased at a 92.4% compound annual growth rate over the past six years. It forecast that over the next four years:
– IPTV video service revenues will grow from $12.9 billion in 2010 to $27 billion in 2014, equal to 11% of global pay-TV revenues;
– Western Europe will continue to lead the world in IPTV subscriptions, reaching 26.7 million households by 2014;
– China will become the second largest IPTV market, reaching 12.4 million IPTV subscribers by 2014 and pushing the U.S. into third place; and
– Latin America and Eastern Europe will see subscriber increases at respective 114% and 24.4% compound annual growth rates between 2010 and 2014.
“Although IPTV presently accounts for just 6% of the world’s pay-TV subscribers, the platform is fueling hyper-competition and video service innovation in major markets globally”, said media and communications analyst Julija Jurkevic, in a release. “Telcos often provide the spark igniting consumer interest in multi-screen services, HD and VOD, generating in parallel support for investment in next generation broadband networks.”
