World Cup poised to shatter audience records

TORONTO – When Brazil and Croatia take to the pitch this afternoon in the opening match of the 2014 World Cup, it will kick off a month of record-breaking Canadian TV, online and mobile audiences, according to a new survey from Toronto’s Solutions Research Group.According to a national survey of 1,000 Canadians by SRG in early June, 52% will follow at least some of the World Cup action nationally on TV, online, social media and mobile and 32% will follow very/somewhat closely.Based on these numbers, the audience for the World Cup final could easily break the six-million viewers mark, setting...