NEW YORK – Members and participants of the World Broadcasting Unions’ International Satellite Operations Group have agreed to change their name to the International Media Connectivity Group (IMCG) to be more reflective of the many transmission methods used by broadcasters and content providers.
The organization said that while the name may be new and the mandate expanded, the group will remain a global forum for members to exchange information, outline requirements, and resolve common operational problems.
“The evolution of ISOG is both desirable and necessary. We live in a connected world and broadcasting is on every platform, both for collection and distribution”, said WBU head Michael McEwen, in the news release. “Acknowledging this reality, and setting new principles of work with all the industry players to improve the efficiency of transmission, work flows and quality of these transmissions, is simply the right thing to do.”
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