Wireless pricing: Everyone hops on the $75 bandwagon

THE LAUNCH LAST week of Rogers Communications’ new $75/month 10 GB Infinite unlimited wireless data plan has forced the entire Canadian wireless industry to respond.While Bell and Telus quickly offered what more or less amounts to a matching offer the day after Rogers made its announcement, Telus has since offered additional, new $75 plans and regional carriers Videotron and Eastlink have now matched the pricing.Only Rogers, however, has said this new pricing is long-term, while the others have set expiry dates on their offers, or have said they are for a limited time, but no fixed end date.It’s worth noting...