Wireless plans and pricing in flux as carriers adjust to developing consumer habits: BMO

WHILE VOICE IS COMMODITIZED and data is monetized as we increasingly move into a smartphone world, wireless pricing plans are undergoing radical changes in lock-step with burgeoning technology and changing consumer habits, according to a new report from BMO Capital Markets. On November 7th, the Canadian big three national wireless carriers each unveiled new pricing plans within hours of each other. The new, simplified plans boast unlimited talk and text as well as data buckets that can be shared by family members and their varied devices that are all on the same household account. The BMO report says the shift,...