OTTAWA – Nationwide text-to-donate campaigns with most Canadian wireless subscribers are now underway to help with Pakistan flood relief efforts.
The Mobile Giving Foundation Canada, in partnership with the Canadian Wireless Telecommunications Association and Canadian wireless service providers, has coordinated a campaign allowing Canadians to help by:
• Texting the word “REDCROSS” to 30333 to donate $10 to the Canadian Red Cross;
• Texting the word “GIVE” in English or “DON” in French to 45678 to donate $5 to UNICEF;
• Texting the word “WORLD” to 45678 to donate $5 to World Vision Canada.
The donation will appear on a consumer’s wireless phone bill, and no text messaging charges will apply. Donors will also receive information about how to obtain an official income tax receipt.
“We continuously look for ways to leverage mobile as a means to empower our communities and support different causes,” said Bernard Lord, CWTA president and CEO, in a statement. “The people of Pakistan need our immediate assistance, and mobile giving is the perfect tool for Canadians to help our valued relief organizations continue their urgent efforts.”
MGF Canada is a non-profit organization and pioneer of mobile giving dedicated to helping other non-profits raise funds through the mobile channel in Canada. It works to enable the 100% pass-through of funds raised by all the mobile campaigns that it manages.
