Wireless " could dramatically reshape the business models of media and entertainment companies"

NEW YORK – Big media companies will continue to push their content onto ever-more advanced cell phones, say Standard & Poor's equity analysts. "Media/telecom partnerships help media companies wring out additional benefits of acquisitions by pushing content onto new platforms beyond the traditional print and television media," said Todd Rosenbluth, an S&P analyst. "In particular, we are seeing partnerships starting to form between wireless and broadband DSL providers such as Verizon Communications and AT&T and we expect to see additional benefits as the telecom providers roll out video services with customized content." Standard & Poor's Equity Research Services chief media...