OTTAWA – Cell phone customers in Canada can now receive free Amber Alerts to help in the safe return of abducted children.
Canada’s wireless telecommunications industry, in partnership with the Royal Canadian Mounted Police (RCMP), the Ontario Provincial Police (OPP) and Amber Alert agencies across the country, introduced the wireless Amber Alerts service Wednesday in Ottawa.
“Canadians have been turning to their cell phones for safety and security for 25 years now,” said Bernard Lord, president and CEO of the Canadian Wireless Telecommunications Association (CWTA), in a statement. “And now, if one of our most precious citizens is abducted, Wireless Amber Alerts can put the immediate power to help in the hands of Canada’s 23 million cell phone customers”.
Hosted and powered in-kind by MyThum Interactive, the service allows customers of most Canadian wireless service providers to opt-in to receive free Amber Alerts as text messages on their cell phones. Available to cell phone users in all 10 provinces and three territories, customers may subscribe directly from their wireless device by texting the keyword AMBER to 26237 (AMBER) or online at www.WirelessAMBER.ca
