Cable / Telecom News

Wind trials mobile advertising

TORONTO – Wind Mobile customers can now earn rewards, discounts and products by opting in to check out mobile ads.The wireless upstart has finalized a partnership with MyScreen Mobile which allows customers who opt in to accumulate rewards for every ad they view on their phone.  Subscribers will have varying capabilities to profile what type of ads they want to see, and the rewards can then be redeemed for various offers, products and services."Wind Mobile is happy to be partnering with MyScreen to provide our customers with an incredible new way to add even more value to their wireless services," said...