Cable / Telecom News

Wind Mobile signs multiple agencies

TORONTO – Wind Mobile has inked five communication agency partnerships in advance of its consumer launch later this year.AmoebaCorp is responsible for the creation of the brand’s visual identity and its design implementation across packaging, merchandising and branded facilities, while Breakhouse Inc. has been engaged to design all retail points of sale, from flagship to kiosk, the company said in a press release.Narrative Advocacy Media is responsible for the development and execution of all public relations campaigns, strategic communications as well as social media counsel, Starcom MediaVest Group is handling its media strategy and buying, and Trapeze Media is responsible for...