TORONTO – Wind Mobile has inked five communication agency partnerships in advance of its consumer launch later this year.
AmoebaCorp is responsible for the creation of the brand’s visual identity and its design implementation across packaging, merchandising and branded facilities, while Breakhouse Inc. has been engaged to design all retail points of sale, from flagship to kiosk, the company said in a press release.
Narrative Advocacy Media is responsible for the development and execution of all public relations campaigns, strategic communications as well as social media counsel, Starcom MediaVest Group is handling its media strategy and buying, and Trapeze Media is responsible for the creation and ongoing development of Wind’s website and digital marketing communications.
“Each agency we’ve selected to join our team has a proven track record of creativity and innovation supported by exceptional people who are ready to help WIND shake up Canada’s wireless industry,” said CEO Ken Campbell, in the release. “Our team has been fully impressed with their comprehensive understanding of our business objectives and creative aspirations and we are more than confident that together we will produce some exceptional integrated campaigns that will inspire and entertain Canadian consumers.”
