Kids and family entertainment company WildBrain announced Tuesday it has signed a global distribution deal with the LEGO Group to bring animated content from four popular LEGO franchises to WildBrain’s YouTube network through its hub channels.
WildBrain is the first YouTube distribution partner for the content outside of LEGO’s own channels, according to a WildBrain press release. The new agreement expands on a longstanding relationship between WildBrain and the LEGO Group, which also includes animation production and television broadcast, the release says.
“Fan-favorite LEGO content from dozens of seasons began rolling out on WildBrain’s YouTube network across multiple English-language hub channels in November with further launches planned for channels in Latin American Spanish, Korean, Turkish, German, Japanese, Italian, French and Portuguese over the coming months,” the release reads.
“Once fully rolled out, the LEGO content will have a reach of approximately 57 million subscribers across a group of WildBrain channels that enjoy an average monthly watch time of approximately 5 billion minutes.”
As part of its content production relationship with LEGO, WildBrain has previously created 2D and CG animated series at its Vancouver animation studio, including LEGO Friends, LEGO DREAMZzz, LEGO Monkie Kid and LEGO NINJAGO, including the 2023 release NINJAGO: Dragons Rising.
In addition, WildBrain broadcasts LEGO Friends, LEGO City and LEGO DREAMZzz on its TV channels in Canada.
“The LEGO Group’s own entertainment franchises are already hugely popular across the globe,” Kate Smith, executive vice president, audience engagement at WildBrain, said in the press release. “We’re thrilled to partner with them to bring this amazing content to even more families on YouTube through our WildBrain channels.”
Photo of LEGO NINJAGO: Dragons Rising courtesy of WildBrain.
