LONDON, UK – WildBrain Spark, the premium kids and family AVOD network and studio owned by Toronto’s WildBrain, has been appointed by MarcoPolo Learning to manage the educational media company’s channel and content on YouTube on an exclusive worldwide basis.
Under the full-service agreement, WildBrain Spark will support and bolster the distribution of MarcoPolo Learning’s content including its flagship CG-animated series, The Polos, across the official MarcoPolo channel and on WildBrain Spark’s hub channels on YouTube, says the press release.
“Our ‘always-on’ YouTube strategy for The Polos and MarcoPolo Learning’s other educational content will leverage our proprietary insight tools to identify relevant new audiences globally, creating millions more touchpoints for kids and families everywhere,” said Jon Gisby, EVP and managing director at WildBrain Spark, in the release.
MarcoPolo Learning’s ecosystem of research-driven, immersive learning products is targeted at early learners aged 3-7. The STEAM (science, technology, engineering, art and math) curriculum series The Polos features a mix of 3D animation and live-action footage and follows Marco, Willow, Gorby, Chester, Lily and Nash who travel in their transforming vehicle, the PoloMobile, from their digital world to explore the natural world.
