Will launch official YouTube channel and handle AVOD ad sales outside India
LONDON, UK and SINGAPORE — WildBrain’s kids and family AVOD network and studio, WildBrain Spark, announced today it has signed a deal with Singapore- and India-based animation studio Cosmos-Maya to grow the comedy series Eena Meena Deeka on YouTube and other AVOD platforms.
As part of the deal, WildBrain Spark and Cosmos-Maya will co-finance the third season of the non-dialogue animated kids’ series, to be produced by Cosmos-Maya with delivery starting in December 2020, and WildBrain Spark will launch an official Eena Meena Deeka YouTube channel, which it will manage on its network. The third season will roll out alongside season one of the series on the new YouTube channel.
Production and distribution of the first two seasons of the series was handled worldwide by Cosmos-Maya, but now WildBrain Spark will hold AVOD and other distribution rights for seasons one and three of the show, outside India and the Indian subcontinent, and will also spearhead ad sales for Eena Meena Deeka on AVOD platforms in the same territories. Cosmos-Maya retains global linear television rights for the series. Worldwide rights for season two are held by Netflix.
“Season one of Eena Meena Deeka has been a top performer on WildBrain Spark’s hub channels, and we know from our data that its humour and non-dialogue format keep audiences engaged around the world,” said Jon Gisby, executive vice-president and managing director at WildBrain Spark, in the company’s press release.
Eena Meena Deeka is a slapstick action comedy series which tells the story of a constant chase between a cunning fox and three chicks named Eena, Meena and Deeka. The perennially hungry fox is forever on the prowl for the chicks who are always ready to foil his plan and outfox him.
Season one of the series has previously been available in a non-exclusive deal via WildBrain Spark’s Hub channel, where it is one of the top-performing third-party brands, having captured more than five billion minutes of watch time, representing more than 874 million views since 2016, says the press release.
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