LONDON, U.K. — WildBrain Spark, the kids and family AVOD network and studio owned by Toronto’s WildBrain, announced Friday it has been appointed by ZAG and ON kids and family (Mediawan Group) to manage the superhero television series Power Players on YouTube.
Under the full-service agreement, WildBrain Spark will handle YouTube distribution of Power Players episode clips and webisodes, as well as execute a paid-media campaign for English-speaking audiences globally across the official Power Players YouTube channel.
The digital activity on YouTube supports the series’ broadcast presence on Cartoon Network and Netflix, as well as the toy line from ZAG’s toy division, ZAG Labs, and Playmates Toys (available in the U.S. from Amazon, Walmart and Target).
Developed by Jeremy Zag and Man of Action (Ben 10, Big Hero 6) and co-produced by ZAG and ON kids & family (Mediawan), Power Players is a hybrid CGI-animated superhero series aimed at kids aged 7+. The series launched on Cartoon Network in September 2019, and was made available on Netflix in the U.S. earlier this year.
“YouTube and digital platforms are a powerful way of sustaining and growing the popularity of television series and consumer products. Power Players is a fantastic, action-packed property which makes it ideal for launching on YouTube, and we are very excited to work closely with ZAG to extend the presence and reach of Axel and his friends to new English-speaking audiences,” said Jon Gisby, executive vice-president and managing director at WildBrain Spark, in the press release.
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