WildBrain Spark hires head of paid media

LONDON, UK — WildBrain Spark, the digital kids’ network and studio owned by Canadian company WildBrain (formerly DHX Media), has appointed Clare Bennett to the newly created role of head of paid media, the company announced Tuesday. In this new role, Bennett will work with WildBrain Spark’s partners to maximize the effectiveness of their paid media across digital platforms, in addition to supporting the marketing and commercial teams in building WildBrain Spark’s own brands and intellectual property, WildBrain said in the news release. “Clare brings an abundance of experience in planning and delivering global paid media campaigns to build awareness...