Radio & Television

WildBrain Spark dubs Gen Alpha “streaming generation”

LONDON, UK – WildBrain Spark, Toronto-based WildBrain’s AVOD business, in partnership with Ipsos Mori, released a new report today dubbing generation Alpha (children born between 2010 and 2025) the “streaming generation.” The report, The Streaming Generation: Shaping the Future of Family Advertising, shows children and their families in the U.S. are still “co-viewing long-form content on large-screen TVs, but increasingly switching to streamed content from SVOD and AVOD platforms,” according to a press release. It further shows “smart TVs remain the top choice for families when watching children’s shows, films, videos and clips together,” and highlights that one quarter of...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.