LONDON, UK – WildBrain Spark, Toronto-based WildBrain’s AVOD business, in partnership with Ipsos Mori, released a new report today dubbing generation Alpha (children born between 2010 and 2025) the “streaming generation.”
The report, The Streaming Generation: Shaping the Future of Family Advertising, shows children and their families in the U.S. are still “co-viewing long-form content on large-screen TVs, but [are] increasingly switching to streamed content from SVOD and AVOD platforms,” according to a press release.
It further shows “smart TVs remain the top choice for families when watching children’s shows, films, videos and clips together,” and highlights that one quarter of parents said “it’s not very, or not at all likely they’ll be watching linear TV services in the next 12 months, while around seven in 10 parents are expecting time spent watching both SVOD and AVOD services in the next 12 months to remain the same or increase.”
The report is based on interviews conducted online among 2,009 U.S. parents and guardians of children aged two to 12.
“These compelling findings not only show the dominance of streaming amongst kids and families particularly on AVOD platforms, but also highlight the ever growing influence of Generation Alpha in the digital home,” said Jon Gisby, executive vice president and managing director of WildBrain Spark.
“This data provides important insights relevant to brand owners, marketers, and advertisers who need to ensure they are reaching Gen A and their families via premium content on AVOD platforms. Being a positive part of their world through both the shows families watch and the ads they see, is going to be key to any family brand’s success.”
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Photo supplied by WildBrain Spark
