NEW YORK — Kids and family entertainment company WildBrain announced today it has signed more licensees for both the new and classic Strawberry Shortcake brand in deals brokered by its consumer products licensing agency, WildBrain CPLG.
In addition, the new Strawberry Shortcake series, Berry in the Big City (above, 80 episodes x 4 minutes), as well as four new CG-animated seasonal specials (44 minutes each), produced by WildBrain’s Vancouver animation studio, will be available on Netflix worldwide, with the series launching in spring 2022 and the specials in 2023, says a press release.
Other streaming and linear TV partners are expected to be announced in the coming months, says WildBrain’s press release.
“Strawberry Shortcake’s evergreen status as a cherished brand continues to attract major partners across the entertainment and licensing industry. We look forward to building on these strong foundations as we continue to rollout the new Strawberry Shortcake for fans to enjoy on and off screen,” said Michael Riley, chief brands officer at WildBrain, in the release.
The new CG-animated specials “are part of the global rollout of WildBrain’s new Strawberry Shortcake brand across animated content, gaming, music, toys, food, apparel, events and other licensing partnerships,” the release explains.
The Berry in the Big City series made its digital-first debut this September on WildBrain Spark, the company’s kids and family AVOD network. A new Roblox game, Bake with Strawberry Shortcake, is also launching this fall.
“Newly signed promotional partners for WildBrain’s new Strawberry Shortcake include I’m the Chef Too! (culinary educational) and Bahama Buck’s (ice cream). These add to the list of previously announced licensees, including Moose Toys (Master Toy) and Penguin Random House (publishing), plus promotional partners Naturipe (strawberries and blueberries), Sunkist Growers (oranges, lemons and limes), Envy Apples (apples), Zolli Candy (dentist-approved lollipops), Dippin’ Dots (ice cream), Snip-Its (kids’ hair salons) and Challenge Butter (butter),” reads the press release.
The classic Strawberry Shortcake brand has also attracted interest from licensees.
“The vintage brand is partnering with boutique specialty retailers in North America and Canada in unique capsule collections, as well as ranges that feature classic artwork from the original brand. Dolls Kill and Unique Vintage are planning Strawberry Shortcake apparel with the Dolls Kill capsule collection including apparel, outerwear, swimwear, loungewear, intimates, accessories, footwear and home for ladies and junior in the U.S. (stores) and worldwide (online), while Unique Vintage will launch apparel, accessories and home ranges, available worldwide,” the release says.
“Additionally, designer Samii Ryan will be releasing a Strawberry Shortcake apparel and accessories collaboration for early 2022; PacSun will be launching ladies and junior holiday collections by The Forecast Agency in the U.S. and Canada, following the success of its summer line launch, which will feature apparel, underwear, socks, tote bags and headwear; and Glamlite is set to launch a cosmetics line in Spring 2022.”
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Image supplied by WildBrain.
