NEW YORK — Canadian kids entertainment company WildBrain announced today former DreamWorks and Disney executive Tim Erickson (above) has been appointed executive vice-president of brand for Peanuts Worldwide, which is majority owned by WildBrain.
“Working together with the family of Peanuts creator Charles M. Schulz, WildBrain’s content and management teams and brand co-owners Sony Music Entertainment (Japan), Erickson will be responsible for sustaining a strategy true to the great heritage of the Peanuts brand — opening new licensing, partnership and retail opportunities, supporting brand marketing, and leveraging new content launches — all to expand the global presence of the Peanuts brand and build momentum towards its 75th anniversary in 2025,” reads a press release announcing Erickson’s appointment.
Based in New York, Erickson reports to WildBrain CEO Eric Ellenbogen.
“Working in tandem with our Peanuts content team, Tim will bring a breadth of experience at the intersection of family entertainment and consumer products that makes him the ideal person to lead the evergreen Peanuts licensing business,” says Ellenbogen, in the press release.
With more than 20 years of consumer product and brand experience, Erickson’s previous positions have included senior vice-president of global licensing and operations at Twentieth Century Fox, global head of licensing and operations at DreamWorks, as well as several years driving consumer products and sales strategies at Disney and LEGO.
Most recently, Erickson was chief operating officer at media company GoldieBlox, “creating innovative STEM-focused brand experiences for girls through consumer products, retail and storytelling, as well as overseeing the company’s business development and operations,” says the release.
“As a lifelong Peanuts fan, I’m elated to join Peanuts Worldwide. I’ve long admired Charles Schulz’s storytelling, both personally and professionally, so I look forward to engaging with the team and our partners to continue telling meaningful Peanuts stories through content, products and experiences that will engage fans for generations to come,” says Erickson.
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