TORONTO – Kids and family entertainment maker and broadcaster WildBrain, announced Thursday it has reorganized its distribution team.
As part of its new structure, the company has appointed Caroline Tyre (above) to the new position of vice-president, global sales and rights strategy, and created a new role for Lara Ilie, who will take the title vice-president, revenue share and transactional.
Tyre will be responsible for leading WildBrain’s international sales team outside of China and will oversee the implementation of the company’s commercial content strategy, says the company press release. She will report to Deirdre Brennan, executive vice-president, content partnerships and will be based in Toronto. She starts on September 21.
Ilie will be responsible for expanding WildBrain’s VOD strategy and emerging revenue streams, including revenue-share and transactional partnerships, said the release. She will also contribute audience, platform and IP insights and analysis into overall strategy for multiple business units across the company. Also based in Toronto, Ilie will report to Brennan.
Tyre will spearhead content distribution for U.S., U.K. and pan-European markets, previously managed by Jerry Diaz who left the company last month. Reporting to Tyre, sales managers Rebecca Lugo will add Spain and Italy to her territories, and Darcee McCartney will add Australia, New Zealand, and Canada, while director of European sales, Wiebke Hoefer, will add Ireland. Jianbo Wei, WildBrain’s managing director for China, will continue to represent WildBrain’s content and licensing in China.
Tyre is a 20-year industry veteran who has worked at Teletoon, Entertainment One, Spin Master, and the CBC. Prior to joining WildBrain, she served as senior vice president international sales and GM of Kartoon Channel at Genius Brands International.
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