Opens three new offices, expands existing Shanghai operations
LONDON and SHANGHAI – WildBrain CPLG, the licensing agency of Halifax-based kids and family entertainment company WildBrain, announced today it is expanding across the Asia Pacific (APAC) region with the launch of new offices in Singapore, Taipei and Seoul.
“Additionally, the licensing team who are part of WildBrain’s existing Shanghai operations will be expanded and renamed WildBrain CPLG China,” a press release explains. “The new and existing operations will service the entire APAC region across approximately a dozen countries.”
The APAC expansion is being led by Maarten Weck, executive vice-president and managing director of WildBrain CPLG, who will also be responsible for WildBrain CPLG’s management and growth in the region.
WildBrain’s licensing team in Shanghai will be integrated into WildBrain CPLG and will be expanded. Jianbo Wei, WildBrain’s managing director for China, will continue overseeing the company’s content business in China.
“While offering existing licensors access to new markets, WildBrain CPLG’s expansion into APAC will also aim to build the agency’s portfolio with new representation for local brands and licensors,” the press release says.
“WildBrain CPLG in APAC currently represents and manages WildBrain-owned brands, such as Strawberry Shortcake, In the Night Garden, Inspector Gadget and Teletubbies, as well as select existing third-party IP rights across its entertainment and lifestyle portfolios, including SEGA, Sauber Motorsport, Absolut, Malibu, Parental Advisory, The Master Lock Company, Yale University and the University of Southern California, with more to come.”
“With the expansion of our business across the greater APAC region, we’ll offer both existing and potential new partners a truly global licensing solution, not only through a broadened footprint in the territory, but also through access to our wider network of global offices and integrated way of working,” said Weck, in the press release.
“We’re looking to rapidly grow our team in APAC, with support in London, and we look forward to receiving interest from talented professionals who want to join our world-leading team at this exciting time.”
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