AMSTERDAM — Azerion, the pan-European digital entertainment and media platform behind the popular online games Habbo and Hotel Hideaway, announced today a new partnership with Halifax-based WildBrain that includes the exclusive release of Teletubbies virtual products in the games.
Kids’ and family entertainment company WildBrain is the owner of the Teletubbies. The Teletubbies brand partnership and launch is being managed by Bare Tree Media, a leader in digital engagement for brands and the global digital licensee of Teletubbies, in collaboration with WildBrain’s licensing agency WildBrain CPLG, explains a press release.
As of today, the virtual products “available for purchase with virtual currency include Teletubbies-branded avatar onesies based on Dipsy, Tinky Winky, Laa-Laa and Po, as well as custom furniture, including the Tubby Toaster, Custard Machine and Noo-Noo the vacuum cleaner, for players to decorate their rooms in the game,” the release says.
“Established in 2000 by Finnish company Sulake as the first metaverse of its kind, Habbo is a user generated virtual world and social gaming platform with a distinctive pixel-art style, available across nine language communities and attracting young adults (Gen-Z/Y) from over 150 countries,” says the release.
“Hotel Hideaway is from the same makers and offers a 3D role-playing experience with seamlessly integrated creative events, full of opportunities to meet, create and share.”
“This is our first venture into the metaverse with the Teletubbies and we’re excited to see how Gen Z fans engage with the brand in a new and unique way,” says Jasen Wright, vice-president of North America at WildBrain CPLG, in the press release.
“This is just the start of our Teletubbies 25th anniversary celebrations with a raft of new partners and executions expected next year that will continue to bring the beloved brand to life for fans,” Wright says.
“We’re excited to work together with Bare Tree Media and WildBrain CPLG on welcoming the iconic Teletubbies into our virtual worlds,” says Madelon Smittenaar, business development manager of Amsterdam-based Azerion.
“This partnership demonstrates the many possibilities when it comes to brand partnerships and immersive experiences in this space. The values the Teletubbies embody will really resonate with the diverse and inclusive communities of Habbo and Hotel Hideway.”
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Image provided by WildBrain courtesy of Azerion.
