WildBrain appoints Steve Manners to business development role

LONDON, UK — Kids and family content producer WildBrain has appointed Steve Manners to head up a new business development initiative designed to help maximize opportunities for brand licensors and content creators to reach consumer audiences through YouTube. In the newly created role, Manners will work with clients to build brand management programs that leverage the blended expertise of the company’s WildBrain CPLG consumer products licensing agency and its WildBrain Spark digital network and studio. “We have been working closely with our colleagues at WildBrain Spark as the licensing industry becomes increasingly attuned of the potential of YouTube and other...