Radio / Television News

WildBrain announces the return of Strawberry Shortcake


NEW YORK – WildBrain today announced Strawberry Shortcake will return in a new animated series, Berry in the Big City, Sept. 18.

The premier is “an exclusive double-episode event only on the official Strawberry Shortcake channel on WildBrain Spark, the Company’s leading AVOD network on YouTube and YouTube Kids, where it will be available initially in English, French, German, Spanish and Portuguese, by territory,” a press release says.

The series “finds Strawberry Shortcake traveling to Big Apple City, where all the biggest names in baking go to get their break. Along with her cute cat, Custard, she teams up with her new “berry besties” – Orange blossom, Lime Chiffon, Lemon Meringue and Blueberry Muffin – as well as their lovable pets. Together, the entrepreneurial girls run their fabulous food trucks and enjoy daily adventures filled with laughter and singing as they strive to “bake the world a better place”,” reads the press release.

The first season will feature “40 all-new four-minute adventures in 2D animation for kids aged 3 to 6,” which will be posted every Saturday after the premier until June 2022, according to the press release. A second season “has already been greenlit, and WildBrain Studios is also in development on a slate of new, CG-animated 44-minute Strawberry Shortcake family specials for a major streaming platform.”

Berry in the Big City is produced by WildBrain’s Vancouver animation studio with Michael Vogel as showrunner and executive producer.

“This is a sweet and funny series, with modern, inclusive storytelling that I think today’s kids are going to love,” Vogel says in the press release.

Berry in the Big City will feature 10 original songs to be release next year as animated lyric videos. Additionally, Strawberry Shortcake will be featured in “WildBrain’s brand-new Roblox game, Baking with Strawberry Shortcake,” the press release says. The game “invites fans to dive into an interactive 3D adventure, where they can play with each other and engage with Strawberry Shortcake and her friends in a digital world not available anywhere else – customizing food trucks, creating amazing baked goods and competing in baking contests.”

WildBrain is also rolling out a “new global franchise and licensing program for the brand,” which will feature a range of new products, says the press release.

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Image supplied by WildBrain.