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WildBrain announces new Strawberry Shortcake distribution, licensing deals


NEW YORK – Kids and family entertainment company WildBrain today announced it has signed new distribution and licensing deals for Strawberry Shortcake ahead of the premier of season two of Berry in the Big City (pictured above).

“The new Berry in the Big City 2D-animated series (80 x 4’), plus four brand-new premium CG-animated seasonal specials (4 x 44’), are produced by WildBrain’s Vancouver animation studio with renowned showrunner Michael Vogel (My Little Pony: Friendship is Magic),” a press release explains.

New distribution partners for season one of Berry in the Big City announced today include:

  • The Roku Channel (U.S.)
  • Peacock (U.S.)
  • globoplay (Brazil)
  • Tiny Pop (U.K.)
  • HOP! (Israel)
  • Amazon Prime Video (LatAm, France, Germany, Austria, U.K., Ireland, Australia)
  • Crave (Canada)
  • FilmRise (U.S.)
  • Future Today (U.S., U.K., Canada)
  • Kartoon Channel! (U.S., Canada, U.K., Ireland, Australia, New Zealand, Singapore)
  • Kids Street (U.S.)
  • Magenta-TV (Germany)
  • Tubi (U.S.)
  • TVNZ (New Zealand)
  • XUMO (U.S.)

New distribution partners for season two include:

  • The Roku Channel (U.S.)
  • Peacock (U.S.)
  • globoplay (Brazil)
  • Tiny Pop (U.K.)

And new distribution partners for the four CG Strawberry Shortcake specials include:

  • Tiny Pop (U.K.)
  • HOP! (Israel)
  • Family Channel (Canada)

“Wildbrain’s Family Channel is currently airing the series and will be the exclusive home for the new specials in Canada,” the press release explains.

Additionally, “TelevisaUnivision’s Prende TV free streaming service has launched a Strawberry Shortcake channel featuring both new and classic content in Spanish for the US,” says the release. The Roku Channel in the U.S. also launched a Strawberry Shortcake channel, which features classic and new content.

These new distribution deals follow the announcement last November that WildBrain reached a worldwide distribution deal with Netflix for Berry in the Big City.

The licensing deals WildBrain announced today for the Strawberry Shortcake brand include agreements with Bentex in the U.S. (for girls’ apparel and swimwear), Jay Franco in the U.S. and Canada (for home and bath), Boss Fight in the U.S. (which will “make fully articulated and scented action figures of Strawberry Shortcake and her friends”) and Spirit Halloween in the U.S. and Canada (for costumes and dress-up), the press release says.

“Since launching this fresh version of our treasured Strawberry Shortcake brand and the new Berry in the Big City series, the response from kids, families and industry partners alike has been amazing,” said Michael Riley, chief brands officer at WildBrain, in the release.

“As we prepare to launch forty more episodes, we’re seeing the new brand gathering significant momentum, as demonstrated by another round of international partners, and we know this is only just the beginning for our all-new Strawberry Shortcake.”

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Image supplied by WildBrain.