WildBrain and Mattel greenlight new seasons of Fireman Sam and Polly Pocket

TORONTO – Kids’ and family entertainment company WildBrain and toy company Mattel, owner of several children’s entertainment franchises, announced Tuesday they have greenlighted new seasons of kids’ shows Fireman Sam and Polly Pocket, based on the popular Mattel brands. WildBrain also announced it has secured several new international distribution deals for previous seasons of both shows, plus new distribution deals for Mattel titles Bob the Builder and Little People. “The new greenlights and distribution deals are part of a multi-year co-development, production, distribution and licensing agreement between Mattel and WildBrain,” a press release explains. Season 16 of Fireman Sam, scheduled to begin delivery in spring 2024, will...