Radio / Television News

WildBrain allows DHX to monetize children’s content over various platforms

HALIFAX - DHX Media has unveiled a multi-platform network of popular kids content that also connects content owners with advertisers on platforms such as YouTube and Dailymotion.An incubator project since 2012, Wild Brain Family International Limited (WildBrain) offers videos for kids from 2-10 years old, including Mattel's Bob the Builder (pictured), Fireman Sam, Little People and Polly Pocket; Iconix's Strawberry Shortcake; Turner's Lazy Town; 9Story's Daniel Tiger, Wild Kratts and Arthur; plus DHX's own Caillou, Rosie and Jim and Brum. The company said Monday that WildBrain is a wholly owned subsidiary of DHX and is an additional revenue stream that complements its core distribution...