Why local news from local broadcasters will stand the test of time

OSOYOOS, BC – Likening Canadians’ appetite for local news to their preference locally sourced goods and services, the CRTC’s Stephen Simpson said that the key to success in media is the ability to make and keep a deep and personal connection with audiences.Speaking Thursday to the British Columbia Association of Broadcasters, the regional commissioner for British Columbia and the Yukon admitted, however, that establishing and maintaining this audience connection is every broadcaster’s single-biggest challenge.“Successful broadcasters take advantage of this trend by emphasizing and honouring their community roots, he said. “I think this is another facet of connecting with audiences – people...