Cable / Telecom News

Who “just watches” TV anymore? More Canadians multitasking in front of the tube: MTM

OTTAWA – Two new reports released today from Media Technology Monitor examine the ways Canadians are using TV and the Internet together. In the first report, “Multitasking – TV and the Internet,” the relationship between television and the Internet and how Canadians are increasingly using them simultaneously is investigated. The second report, “Social Television,” explores how Canadians use social networking and television together as part of a second screen experience. Both reports are based on data from the Fall 2012 Media Technology Monitor (MTM). Canadian homes are now more equipped today to encourage multitasking, says MTM. Heavy multitaskers spend more time than average...