Cable & Telecom

While half of Canadians engage in second-screen viewing, video ad strategies lag: report

TORONTO – Canadian marketers are bullish on video’s growth, but have yet to fully adopt the strategies to best reach consumers, according to a new study by Videology.The report, Consumers Lead Marketers on Path to Cross-Screen Convergence, was conducted on behalf of Videology by Marketing Magazine and Rogers Connect Market Research and Client Services in September and October of 2014 through the surveying of over 1,000 Canadian consumers and 104 Canadian marketers. Despite marketers' perceived challenges in video advertising – half of all marketers say they don't have a video advertising strategy in place – they're optimistic about video's growth, and...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.